Play with Purpose
Love me. Play with me. Pass me on.
We exist to help you create a space that is entirely customised by your own family memories. Everything we do is done with love. The cubby isn't the only thing they’ll remember. It’s the adventures they had inside it. This is the heart of the home.
Play is Paramount
If you want your child to see the world, they must first do so through play. Fostering cognitive growth, play is the only form of learning that invites freedom of creativity, conversation, and connection. The emotional and behavioural benefits are astounding.
This is a force that has been designed into us for millions of years.
Play is the essence of being human.
The transformation of a single object - the table - in and of itself invites them to wonder, what else is possible? Allow their inner creative genius to shine.
"I daresay you haven't had much practice," said the Queen. "When I was younger, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast."
Keeping childhood alive for as long as possible, we are devoted to creating a way of life that enhances your child’s unique glimmer - the special something that only your child has.