Why We Only Go on Sale Once a Year
We’re not big on sales. We don’t do flash promos, endless discount codes or inflated prices just to slash them later. But once a year, on Blue Friday, our take on Black Friday we do things a little differently. Why? Because we know this time of year is financially full-on, and we want imaginative play and memory makers to stay within reach, not out of budget.
What Makes Our Cubbies Special?
We pour a lot into each cubby, think full-fabric coverage, digital printing that pops, and stitching strong enough to survive years of play. These aren’t just play tents. They’re memory-makers. Heirloom pieces. Mini worlds built for big imaginations.
Unlike mass-made alternatives, we don’t cut corners. Our pricing reflects what goes into each one, at includes:
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Durable fabric that feels luxe and lasts
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Local embroidery and thoughtful personalisation
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Designs that feel like storybooks brought to life
We don’t inflate prices year-round just to mark them down for a day. So when we say a cubby is discounted, it’s because we want to, not because we have to.
The Heart Behind the Blue Friday Sale
Picture this: it's the end of the school year. Christmas is around the corner. Budgets are squeezed. We get it! We're living it too. And we believe in play that’s magical but also accessible.
So once a year, we lightly discount our cubbies. Not because they're overstocked. Not because they're last season. But because we know the joy they spark. If offering a little nudge makes it easier for one more child to unwrap a world of make-believe this Christmas, we're all in.
What to Expect This Year
This Blue Friday, we’ll be offering:
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Slight discounts on our most-loved cubbies
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First access to our email family
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Limited stock on popular favourites like our Petite Shop.
Why We Call It 'Blue Friday'
We swapped black for blue because honestly? We’re not about that chaotic, doorbuster energy. We’re here for the thoughtful gifts, the ones picked with love, not panic. Blue Friday is our calm-before-the-holiday-storm celebration.
Tips to Snag Your Cubby Before They Go
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Join our email list: Early birds get first dibs.
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Plan ahead: If you've had your eye on a cubby, don’t wait.
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Set an alarm: These are heirloom gifts, not mass-produced. Once they’re gone, they’re gone.
In Case You’re Wondering…
“But why not offer discounts more often?”
Because we’d rather spend time crafting cubbies that last than chasing discounts. Because we respect your wallet and your values. Because quality doesn’t go on sale, but once a year, we let kindness take the reins.
Conclusion: A Little Magic, Once a Year
We’re proud of what we make. We’re proud of how we make it. And once a year, we’re proud to make it a little easier for you to bring one home. Whether you're gifting your own kids or a grandchild you adore, this is your moment.
Keep an eye on your inbox, cubby crew. This year’s Blue Friday is coming, and we can’t wait to play a part in your holiday magic.
FAQs
1. When is the Blue Friday sale happening?
It’s our spin on Black Friday and happens once a year. Subscribers get early access, sign up to our list so you don’t miss out!
2. Are all cubbies discounted?
All cubbies will be slightly discounted, just enough to make gifting easier without compromising on quality.
3. Will there be restocks during the sale?
Nope. Once they’re gone, they’re gone. Many of our cubbies are made in limited runs.
4. Can I customise my cubby during the sale?
Yes! Personalised signs are still available and makes for an extra-special gift.
5. Why do you only offer one sale a year?
Because we believe in honest pricing and heirloom quality. No gimmicks, just thoughtful play, made accessible when it counts most.